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There04.25.08 |
There.com lets users create avatars that communicate, play, race, instant message, join groups of interest, and shop in auctions.
There was launched in 2003 by There, Inc. The virtual world of There.com has over one million registered members. Like Second Life, There lets users create avatars that communicate with instant messaging, join groups of interest, and shop in auctions. Basic membership is free, but members can opt for a premium membership, which allows users to join more groups, list items in auctions, host events, and use voice chat. Users purchase items with Therebucks, which sell at a rate of $1800 Therebucks per US dollar.
Basics
Publisher: There, Inc.
Launch Date: 2003
URL: http://www.there.com
Number of registered users: Over 1 million
Target Audience: Target audience is ages 13+, however average age is 22 years.
Cost and subsequent subscription fees: $9.95 one time fee, $19.95 with 20,500 Therebucks, $29.95 with 42,000 Therebucks, or $49.95 with 84,000 Therebucks.
General Description: There.com is a 3D virtual world where users can meet, chat, build, and play. Users can own and build neighborhoods and clubhouses, and invite other users to join. Common activities include racing, paintball, quests, and fashion shows. Users can also host their own events. Premium members have access to land ownership, building rights, group creation, and voice chat. All users have access to instant messaging and chat.
Technical
Platform: PC – Internet Explorer only
2-D, full 3-D, or other: 3D virtual world
Special hardware required (upgraded video card, sound card, etc): None
Language availability: English and Spanish are currently available, Asiatic languages are currently in the works
Option for authoring (can users create and build?): Premium members can build and create items for other users to purchase.
Design tools available: There is a StyleMaker tool, which allows users to take a snapshot and lay it onto an in-world item or piece of clothing. Users can also use other programs, such as Photoshop or 3D studio max to design objects, clothing, and create paintjobs for existing items.
Compatibility (does it span multiple platforms or programs?): There.com only works with Internet Explorer running on a PC.
Search (does the world offer a way to search users and/or places?): There.com has a map system that includes a search function. After clicking or searching any place on the map, the user can click “Go There” and be teleported to the desired location.
Security (is there protection against hacking, identity theft, or theft of IP?): All items have to go through an approval process of 3 days. Each item is checked by There, Inc. and when released to the public, the items cannot be copied or duplicated.
Can the virtual world be accessed through mobile devices: No
Can the virtual space be accessed offline: No
Is the world persistent? (Does the world continue when the user logs off): The world is persistent, but every night at 3:30-4:30am Pacific time, the servers go down for maintenance.
Legal & Management
Entry (what personal information is required?): Username, Gender (can be different from actual gender), Birthday, Email address
Is a free trial account available (if so, what are the account restrictions)? Users begin with a free basic account and are not required to upgrade to a paid account. Basic members cannot give or receive items, can only level their skills up to a ceiling level cap, and cannot access certain zones. Basic members also cannot use voice chat, own land, or build and upload objects.
Are there age restrictions: All users must be 13 years of age or older.
User Profiles (what do they contain?): Users can input photographs, age, gender, location, marital status, hobbies, and personal website url onto their profile website.
Privacy management (protecting personal data, information sharing with other companies): Personal information is not shared with other companies. Users control how much or how little info they wish to share about their real information.
If a premium membership exists, what benefits are there to upgrading? Premium members can skill up and receive rewards without limitation, can use voice chat to speak with other members, sell items on auctions, join and create clubs, host events, post on forums, and own a neighborhood. Premium members also receive and “explorer pack” allowing them further use of the map feature including bookmarks, summons, and a compass.
Can access be restricted to designated groups? Premium members can create and join clubs, which can restrict zone access to club members only.
Intellectual Property management (who owns users' creative works?): Content creators own their own creative works and There.com does everything it can to protect users’ works from the moment that the item is submitted for approval.
Are there in-world moderators: There is 24/7 moderation of There.com.
Management of abusive behavior: Users can be banned or suspended by in-world moderators depending on the severity of the offense.
Virtual Space
Avatar description (are they customizable?): Avatars are customizable within the PG-13 guidelines. Users can change hairstyles and clothing, although the body itself is not modifiable.
Is in-world property ownership available? Members can own land, homes, and neighborhoods in There.com.
What are the common meeting spaces (and how many do they accommodate)? Cosmogirl Village and Club Scion are two popular hangouts in world. They accommodate upwards of 50 users.
Video or animation capabilities: There.com has three in-world movie theaters where users can watch videos and movies: Skippy’s Playhouse, Dorsett Theater, and Koeppel Cinema.
Are there any restrictions on what users can create in their "owned" space? All items must be PG-13 in nature and submitted to and approved by There.com before being uploaded to the world.
Example of a prominent corporation present in the virtual world: There.com signed a deal with Capitol Music Group in 2007 for live performances of at least five CMG bands. High profile bands such as Korn and The Beastie Boys have played in There.com. Fan clubs were established to meet and greet with the band, using voice chat. Coca-cola, Toyota Scion, and Cosmo also have a presence in the world in a form of sponsored areas.
Socialization/Communication
Does the world include in-world instant messaging? Yes
Out of world instant messaging? No
In-game email? ThereMail allows a user to email their friends through the There.com client. Although you are sending an email to another user, their personal information and real email address are masked by a there.com email account. The email is then forwarded onto the user’s real email address.
Blog space? No
Screenshot or photo albums? None in world
Can other users be blocked or ignored? There are two ways to ignore users – the ignore feature and the force field. The ignore feature blocks local and voice chat from the offending user, instant messages, ThereMail, and prevents your profile from being viewed. Additionally, the offending user is not allowed to enter the owned spaces of the member that ignored them. The force field method is a way for users to prevent physical griefing, disallowing paintball gun ammo and vehicles from knocking your character around.
Is there language filtering? A customizable profanity filter is available to block inappropriate language.
Economy
Does the virtual world have currency? There.com uses Therebucks as its official currency.
How does the user obtain currency in-world? A user can purchase Therebucks from There.com at a current rate of 1800Tbux for $1.00 USD, or earn Therebucks by creating and selling objects in world.
Can a user convert real world cash to in-world currency? Vice versa? Many third party websites exist where you can sell your Therebucks to another user, or many users also sell there Therebucks on Ebay.
How does the company assist with in-world trade? (Official commerce sites/auction sites/etc): There.com maintains a web based auction site where users can post their creations for sale.
Does it cost money or currency to upload user created content? There are two fees associated with uploading content: a one-time fee that covers the cost of reviewing the submission, and a wholesale fee. The wholesale fee is charged whenever the item is duplicated. If a user creates and sells a lot of duplicates, both the user and There.com will profit. Users also must pay listing fees on their auctions.
Educational Presence
Prominent educational, government and corporate organizations known to be using this product for educational purposes: None currently, however in the past, the New York Law School held a series of classes and lectures as a test of viability in There.com.
Examples of areas in which instruction is currently offered: Currently, only the University of There is in session, where users can take classes in designing in world objects.
Are there special privileges for instructors? No.
Are there virtual classrooms or meeting areas? What types of useful objects are in these areas? The University of There maintains classrooms and buildings for virtual learning.
Strengths of this product as an educational or learning tool: The ability to design, create, and experience what would otherwise only be described in a book for students.
Links to some institutions or organizations currently using this product for learning:
* The New York Law School enters There.com
(URL) http://www.nyls.edu/pages/5526.asp
* The University of There
(URL) http://www.universityofthere.com/
Opportunities for Philanthropy
Prominent educational, government and corporate organizations known to be using this product for philanthopic purposes: Most philanthropic events are held by either small specific interest groups or by There.com itself. For example, There.com hosted a fundraiser in December of 2007 to collect donations for Toys for Tots. The Humane Society of America have also participated with There.com, holding meetings open to all users interested in animal rights.
Are there zones or areas reserved for promoting real life issues? Not specifically, no.
Do users find the virtual world an appropriate place for philanthropy? Users combine philanthropy into fun: combining games and events with fundraisers so that everyone has a good time while contributing to a good cause.
Links to some institutions or organizations currently using this product for philanthropy:
* Humane Society in There.com
(URL) http://info.there.com/article.php?id=1626
* A fundraiser variation of Hollywood Squares:
(URL) http://www.youtube.com/watch?v=pKP3k6benwc
* Toys for Tots Fundraising
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