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The Network Culture Project (NCP) at the University of Southern California Annenberg School for Communication, examines the rapidly changing and evolving space of network culture through the study of virtual worlds, online games, and social networking. We believe that we are seeing a fundamental shift in the ways that knowledge is being created, disseminated, and shared, resulting in the emergence of new large scale knowledge economies that fundamentally transform the way we need to think about learning, interacting, and living in virtual spaces.
The worlds we study and the social life of these virtual spaces give us a glimpse into what the future might hold as new media continues to evolve and as computing power transforms virtual words from platforms into media. Our task is to begin the process of creating new theories and methods, as well as constructing new analytic categories that can help us make sense of these spaces as they emerge as an increasing part of everyday life and experience.